Client: Mitsubishi Tanabe Pharma America
Project Type: Education Healthcare Website & Resources

Mitsubishi Tanabe needed an unbranded disease education campaign covering ALS-specific topics such as disease progression, neurodegeneration, ALSFRS information and patient function. Baygull Studios partnered with HCBHealth to create a campaign consisting of a responsive website, banners, and emails targeting both patients and healthcare professionals (HCPs).

One feature of the website is a patient-friendly questionnaire called the ALS Functional Rating Scale-Revised (ALSFRS-R) tool that provides the patient with a dynamically generated printable PDF of their results and information surrounding what their results mean.

The website uses Baygull’s Engagement Platform which allows us to capture a patient’s information to allow them to receive news and notifications from


  • WordPress 
  • HTML Banner Development
  • HTML Email Development
  • Baygull’s Engagement Platform – Customer Behavior Management (CBM)
  • Amazon Web Services (AWS)